On the technical side, the video’s quality may vary depending on the equipment with which the video was shot, the type of computer used to handle the video and the final destination where one wants to host and serve up the on-demand video as part of one’s video marketing plan. In online video marketing, there is an essential trade-off between two things while recording, editing and finishing videos: resolution and size. A higher resolution implies higher clarity of video but a higher size and consummately higher cost for putting the video up on a website. The trade-off is dependent on the application.